This event ingeniously fused the LA & NY with the captivating essence of K-Beauty. The concept was a seamless collaboration, blending two distinct brands, Innisfree and Laneige in perfect harmony. The outcome exceeded our expectations, resulting in record-breaking daily traffic and conversion rates at the Shopify LA location. This achievement not only marked a significant milestone for the company but also served as a testament to my potential and creative skills in my role.